Denims jeans are very tough, changeable through wearing and washing. Here is a special tip for a natural treatment, used frequently in the sixties.
Let your jeans get dirty for as long as possible. Go swimming in the ocean while wearing your jeans.
Rub your jeans with dry sand and repeat this several times. Rinse in fresh water (not salt) and let dry in the sun.
Wash–and–Care
Submit your personal unique 'wash-recipe' and a picture of your Atelier LaDurance garment for display in the Expert Laundry section (right-click here to download our entry form [PDF])