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OK. We at CONTEXT were going to conduct a denim experiment where we gave a pair of jeans to our friend, Don. Don is the head brewer and plant manager at the local brewery and is a metalworker, handyman and builder. We picked him because he is harder on his clothes than anyone we know and he cares nothing about fashion or his personal appearance. So we gave him these jeans and told him to wear them to work every day for one year without washing them. Every Wednesday I take photos of them at the brewery. At the end of the year we will wash them and hang them on the wall at CONTEXT with 52 pictures (one from each week of the experiment) in chronological order and a brief synopsis of the experiment. Anyway, Don scoffed at us, insisted they wouldn't last a month, but eventually agreed. |
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